Highlights from NRF 2025

Driving retail innovation with Jamf and Partners.

February 21 2025 by

Nick Morawiecki

iPhone being used for tap to pay at a retailer.

During NRF 2025, Jamf and a select group of solution partners showcased how innovative technology can transform the retail industry at iOS Avenue. Through cutting-edge solutions, retailers can achieve seamless integration, adapt quickly to changing demands and enhance security—all while elevating customer experiences. Here’s a closer look at the key takeaways from the event as outlined in our recent blog and how Jamf’s partners are leading the way.

Key Event Takeaways

  • Improve the customer and employee experience with technology: Integrating advanced technology with market-leading partners is essential for delivering efficient, modern experiences for both customers and employees.
  • Innovate with agility and flexibility: Retailers must remain nimble to adapt to shifting consumer preferences and operational demands.
  • Respond to growing cyber threats: In an era of increasing cyber threats, robust security is critical for safeguarding customer data and ensuring compliance.

Let’s explore iOS Avenue first-hand to see how retailers bring the employee and shopper experience to the next level with solutions powered by iOS, Jamf and their Solution Partners.

Improve the Customer and Employee Experience with Partner Integrations

Incorporating mobile devices in retail settings can enable store teams – frontline associates, team leaders and managers – to be productive, efficient and more helpful than ever. By leveraging partner integrations powered by iOS and Jamf, retailers get the most out of their devices through:

  • New Black’s EVA: A cloud-based iOS-native solution that combines mPOS, clienteling and inventory management. Retailers can unify their in-store and online operations with a seamless experience for both staff and customers.
  • Scandit’s Smart Data Capture: Transforms iOS devices into powerful tools for barcode scanning, enabling real-time inventory updates, faster order fulfillment and engaging customer interactions.
  • Crave Retail’s Smart Fitting Room: Elevates in-store experiences with AI and RFID-powered fitting rooms, helping customers make better purchasing decisions while providing actionable insights for retailers.

Innovate with agility and flexibility

Technology helps simplify, standardize and modernize the way retailers do business. This has a direct impact not only on delivering a positive experience for the customer but also for the associate. In order to take digital innovation to the next level, devices have to deliver a frictionless experience. Jamf and our Solution Partners are helping retailers modernize the way they do business with:

  • Adyen’s Payment Solutions: A single, global solution for end-to-end payment processing, offering retailers valuable insights and the ability to pivot quickly in an ever-changing market.
  • Nedap’s RFID Technology: Provides real-time inventory visibility, enabling retailers to optimize stock management and meet omnichannel demands with precision.
  • Bigtincan’s Frontline Enablement: Equips retail associates with intuitive training and tools, helping them adapt rapidly to new processes and deliver outstanding customer service.

Respond to growing cyber threats and compliance requirements

There has never been a time where retailers have had to process and protect so much company and customer data. With limited in-house resources, retailers have looked to Jamf and industry-leading Solution Partners to automate and secure their technology.

  • Jamf: A comprehensive Apple enterprise solution that includes Jamf Pro, Jamf Connect and Jamf Protect for managing and securing every Apple device used throughout retail organizations.
  • Scandit’s Secure Data Capture: Ensures all scanned data is encrypted and securely transmitted, protecting both customer and operational data.
  • IPORT’s Secure Docking Solutions: Safeguards devices with secure charging stations, reducing vulnerabilities associated with unsecured equipment in retail environments.

Partnering for Retail’s Future

Jamf’s partnership with leading innovators like New Black, Scandit, Adyen, Nedap, Crave Retail, Bigtincan and IPORT illustrates its commitment to driving transformative change in the retail industry. Together, these solutions empower retailers to:

• Deliver seamless and personalized customer experiences

• Operate with greater agility and precision

• Protect sensitive data with top-tier security

A New Era of Retail

NRF 2025 highlighted the future of retail: a blend of cutting-edge technology, collaboration and adaptability. With Jamf and its partners at the forefront, retailers can confidently embrace this future, ensuring their teams are empowered, their operations are streamlined and their customers are delighted.

Obtain more information about Jamf’s solutions and its game-changing partnerships.