Mastering the Art of User - Centric Interviewing for Product Dev

Effectively building User-Centric IT solutions with the clients you are managing with Jamf starts with asking the right stakeholders the right questions. Learn how to get beyond random or frustration-induced feedback to dig into what would empower your users to achieve valuable results from the solutions you’re building.

Effectively building User-Centric IT solutions with the clients you are managing with Jamf starts with asking the right stakeholders the right questions. Learn how to get beyond random or frustration-induced feedback to dig into what would empower your users to achieve valuable results from the solutions you’re building.

We interviewed members of our client’s teams including finance, operations/management, CEO/Founders and numerous production-level staff. We learned about their roles, their experiences with other IT vendors, their workflows, pain points and business goals. We dug deep on what we can improve and found out what their visions for their own future tech use are in their work environments. We studied all the data we gathered from interviewing clients, potential clients, and sales successes and failures. Through these insights, we refined practices throughout the company to improve user experience, our brand, sales materials - and that we were better able to close ideal clients.

In this session we’ll share how we used customer interviews to inform:

  • Processes
  • Product development
  • Marketing strategies
  • Brand redesign
  • Case study development
  • Sales strategies


You’ll learn how to:

  • Get to know your users
  • Tell IT stories impactfully
  • Learn what’s working and not working
  • Keep your customers happy
  • Recruit ideal customers