One Year On: Evolving the Self Service+ Experience on Mac

A year after its debut at JNUC, Self Service+ has evolved from a vision into a robust application deployed on over half a million Mac computers.

It began with a mission to declutter the user experience by unifying Jamf’s management and security tools into a single, modern interface.

This session shared major progress on that mission, detailed the roadmap ahead, and announced the next chapter for the end-user experience: Self Service+ for iOS.

• Simplified deployment: Self Service+ can now be deployed to your Mac fleet with a single checkbox in Jamf Pro, automatically replacing the classic version.

• Self Service+ for iOS: The unified experience is coming to iOS and iPadOS as a seamless App Store upgrade, combining Self Service and Jamf Trust capabilities.

• App customization: A forthcoming beta will allow IT administrators to tailor the Self Service+ interface by reordering or hiding components to match their environment.

What has Self Service+ delivered in the last year?

For IT administrators, key features from Jamf Connect are now integrated into Self Service+, and deployment has been simplified to a single checkbox in Jamf Pro, reducing admin overhead.

We began by reimagining the end-user experience to eliminate application sprawl and create a consistent, modern hub for Jamf capabilities.

The initial release brought Jamf Pro and Jamf Protect together, and the results have been compelling, with a 25% increase in monthly active usage compared to Self Service classic.

Your feedback was crucial in shaping the next phase. You told us that feature parity was essential and that end users expect a seamless experience across all their devices.

Based on that, we integrated core Jamf Connect workflows, allowing users to synchronize passwords and manage local privilege elevation directly within Self Service+.

We also simplified deployment. What once required a manual policy is now a simple checkbox in Jamf Pro settings, which handles the migration from Self Service classic automatically.

What’s next for Self Service+ on Mac?

The roadmap for Mac focuses on consolidating remaining applications, adding powerful identity features, and giving administrators robust customization tools to tailor the end-user experience.

The next major integration is Jamf Trust, which will bring network protection, content filtering, and eventually our next-generation Zero Trust Network Access (ZTNA) into Self Service+.

Once complete, users will only need one application for the entire Jamf for Mac suite.

We are also introducing a dedicated account page: creating a centralized home for identity to help with troubleshooting and transparency.

Perhaps most exciting is the upcoming app customization feature.

As Director of Product Management Sam Allcock noted, "There isn't a one-size-fits-all when it comes to end-user experience." Soon, you’ll be able to reorder, rename, or even hide entire sections and components to better reflect your organization’s workflows and terminology.

Announcing Self Service+ for iOS

For IT administrators, the big news is that Self Service+ is coming to iOS and iPadOS as a seamless App Store upgrade, unifying Self Service classic and Jamf Trust into one application with full feature parity from day one.

This update brings the modern, unified experience to mobile devices, consolidating app delivery, notifications, device security, and even a virtual employee badge into a single interface.

The migration path is designed to be simple and admin-controlled. The new app will be delivered as a direct upgrade from the current Self Service app via the App Store.

It will initially provide the same familiar functionality. When you are ready to enable the Jamf Trust security features, you simply deploy a configuration profile to activate them.

"Feature parity is incredibly important," said Principal Software Engineer Kyle Hammond, "the first version of Self Service+ will have full feature parity with Self Service Classic."

A public beta is planned for the end of 2025, with a general release in early 2026.