Top 10 Reasons to Attend JNUC

For over 16 years, Apple admins have come together at JNUC to learn smarter ways to manage and secure Apple devices. From IT to InfoSec, it’s the place to simplify workflows and boost productivity.

Here are 10 reasons you won’t want to miss this year’s event.

1. Kansas City is having a moment

This year's JNUC takes place in Kansas City — and if you haven't been paying attention to KC lately, now's the time. Start with the fountains — Kansas City has more than almost any city in the world, and they're everywhere, tucked into plazas and lining boulevards. Then there's the Crossroads Arts District, where warehouses have turned into galleries, restaurants and coffee shops worth wandering into.

And for those paying attention to the broader sports world: Kansas City hosts matches during the 2026 FIFA World Cup, making this one of the most electric summers the city has seen.

2. BBQ and breweries

Kansas City BBQ isn't a trend — it's a tradition.

Order the burnt ends wherever you go, but especially at Joe's Kansas City, where people line up at a gas station counter and call it worth it. Q39 brings a smokehouse feel with a full bar and Jack Stack has been doing this since 1957.

When you need something to wash it all down that isn't sweet tea, the brewery scene has expanded considerably. Kansas City has the craft beer infrastructure to match any major city, and several taprooms are worth an evening.

3. Can’t-miss Keynote

Tune in for the 2026 JNUC Keynote to hear directly from Jamf on where Apple device management is headed — what's coming, what's changing and what it means for your day-to-day work. Reading about it later gives you the conclusions. Being there gives you the context, the questions, the moment when something clicks. This is a must-attend moment.

4. Must-see sessions

JNUC sessions cover the full Apple ecosystem: Mac and mobility workflows, information security, integrations, identity and the career and culture questions that don't fit anywhere else. Whatever your focus area, there's content built for where you actually work.

The depth and breadth of the programming means that whether you manage 50 devices or 50,000, you'll find your people and your content here.

5. Level Up at JNUC — now with two courses

Arrive early and get hands-on with scripting, automation and Jamf APIs at the Level Up workshops, held the day before JNUC kicks off. New this year: we're offering two full-day, instructor-led courses so you have more options to find the right fit. Both sessions are perfect for those looking to sharpen their technical skills before the main event, and each includes lunch, materials and a digital badge upon completion. Limited spots available!

Learn more about the Level Up training.

6. Interactive labs

Interactive labs give attendees a unique opportunity to engage directly with Jamf experts, explore real-world scenarios and gain practical experience in managing and securing devices with Jamf. No passive slide-watching — you're working through actual problems in a hands-on environment, and leaving with skills you can put to work the moment you're back at your desk.

7. Networking and Braindates

Meet with other attendees either one-on-one or in small groups. JNUC is one of the few places where everyone present shares your exact professional context — and Braindates let you make the most of that. If you find an attendee who's knowledgeable on a topic you want to dig into, use this feature to pick their brain. The hallway conversations are half the conference.

8. Not just for Jamf customers

While JNUC has historically been for Jamf customers, we’ve found that many organizations and admins are curious about Jamf and would like to get a better understanding of what we can offer before working with us. If you're checking out Jamf or want to become more acquainted with our platform, this is a great way to do that.

9. The collectible you can only get here

Every year, JNUC produces a limited-edition collectible. It exists in one place, at one time — at the event, in that city, that year.

This year's is a little different from what you might expect. We're not telling you what it is. What we will say is that it's the kind of thing collectors want and first-timers end up holding onto.

10. Jamf Nation Party

End the week in style at the Jamf Nation Party at CPKC Stadium. Great food, live music and even better company. Kansas City knows how to throw a party, and so do we. You won't want to leave early!

We’ll see you in Kansas City!