Self Service+, Now with End User Identity Management Functionality

Introducing identity management in Self Service+

When we introduced Self Service+, our goal was simple: give end users a unified, intuitive experience. From basic tasks like requesting and downloading apps to new capabilities such as viewing a device’s security status, Self Service+ has become central to how Jamf enhances employee productivity. If you missed our initial launch, check out our blog for all the details.

Since announcing Self Service+ at JNUC 2024, we’ve continued to expand its capabilities with features focused on content discovery, branding and usability:

• A featured tag helps users quickly find highlighted applications within categories, giving administrators greater control over the content experience.

• Organization branding now extends seamlessly to the Dock, displaying your custom icon and name to reinforce your brand identity across the macOS experience.

• Limited Markdown formatting in editable text fields enables well-structured, visually appealing content in catalog item descriptions and details pages, improving communication with end users.

Now, we’re excited to introduce the next major milestone: identity management in Self Service+.

Authentication and secure access in Self Service+

Self Service+ is evolving into the central hub for Jamf’s unified device experience. By integrating Jamf Connect’s identity management capabilities, users can sign in with enterprise credentials and securely access the tools and resources they need.

Bringing Jamf Connect’s desktop app functionality into Self Service+ delivers key benefits: synchronizing macOS accounts with cloud-based credentials and elevating privileges for just-in-time admin rights on Mac. The Jamf Connect login window plugin remains separate to ensure seamless account provisioning and local multi-factor authentication.

This unification of user empowerment, endpoint security and identity management in Self Service+ marks a fundamental shift in how organizations support their Apple ecosystem. It creates a more intuitive experience for users while strengthening security controls for IT teams.

End-user benefits

• Simplified access – A native application where users can request privileges, update credentials and access resources.

• Seamless authentication – Users sign in quickly and securely without disruptions.

• A consistent experience – A familiar interface where users install apps, request permissions and access resources without switching tools or waiting for IT assistance.

IT and Security team benefits

• Simplified management – Consolidate multiple standalone applications into one solution, reducing deployment complexity.

• Stronger identity controls – Bring cloud identity management closer to the Mac platform, making it easier to enforce authentication policies and manage access rights.

• Streamlined user enablement – Reduce training overhead with a single, familiar interface where users quickly find everything they need.

• Future-ready platform – Align with Jamf’s unified approach to security and management, ensuring seamless integration of new capabilities as they become available.

You can now deploy or update the latest version of Self Service+ from Jamf Account to benefit from integrated identity management capabilities. With this update, the Connect menu bar icon has been rebranded to the Self Service+ icon. Windows that appear when selecting a drop-down option have also been rebranded for consistency. When a user wants to change their password, for example, they are prompted with a “Log in to Self Service+” window.