The Art of Persuasion: How to Convince Your Crew That Mac As a Choice Rules

Being an Apple fan in an environment dominated by Windows devices can be a bummer. Often your feedback on technology doesn't make it past your manager, let alone into the CEO's decision-making criteria. You must prove that Apple is the better option in the end-user computing lab and the boardroom.

Choosing Windows was the obvious end-user strategy in the 80s and 90s, but what makes sense for today's remote workers has changed.

The Psychology of Persuasion offers seven principles to influence decision-making in your favor. Take steps to develop your career by making your daily contributions more visible. Explore empirically proven and actionable tactics to enable Mac as a choice in your organization.

If you'd prefer to read a summary, check out the blog.