June 7, 2022 by Jamf Threat Labs
Attackers have gotten very good at knowing how to reach you. Sometimes they know your phone number, your email, your place of work, and your colleagues’ names and that would be enough to reach you with a compelling phishing campaign.
But now, thanks to the wafts of personal data changing hands online, attackers also know your interests. Just like brands using your behavior, interests, likes, dislikes and purchase history to target ads to you, attackers are using that information to craft attacks that might be more alluring. This means users are more likely to stumble upon online risks, especially when it comes to attacks distributed on social media where we are very accustomed to having a personalized experience.